Dua Lipa Merch Pop Ups
For Dua Lipa’s Radical Optimism Australian tour, we created an immersive, multi-sensory retail experience in Sydney and Melbourne, designed to bring fans closer to her world.
Inspired by her concert visuals, the store was divided into four elemental zones—Fire, Earth, Air, and Water—each featuring custom-designed visual merchandising moments. We also hosted an industry launch event where Dua herself made a special appearance!
Bringing a concept to reality is what we do best, and we loved bringing the immersive shopping experience to life with bespoke design elements. From custom mirrored VM units to a sound pool to feature underwater cameras and a 360º listening experience in a lyrics booth – these tailor-made details transformed the space into a one-of-a-kind retail environment that embody the energy and bold style of Dua Lipa’s brand.
Dua’s dedication to her fan base is second to none, and we wanted them to feel part of her world. Beyond exclusive tour merch, the space was filled with interactive experiences, including a lyric booth photo op, a mesmerising sound pool, and a mirrored fan wall where visitors could leave personal messages for Dua. Fans also got to explore elements of her personality, from her tarot card obsession, the books she loves and her signature pickle juice cokes.
